Earn money online-start with I have to point out that marketing on the net is a step above the simpler methods that I have talked about on the blog like filling out surveys or creating content for people because there are no guarantees on how much you will earn.
I know this fact puts many people off, especially when they’re just looking for a generic way to make money online without any real “thinking”, but as I’ve said before if you want to make it big on the net you have to think a little outside the box. I’m also aware that many people reading this blog (EMO) have no idea what’s involved in building a website or marketing to other internet users but there’s not actually as much to it as you think.
So as the opening statement goes the purpose of all types of internet marketing is to get your message out to as many targeted people as possible but how exactly do you do that?
Where to earn money online ?
Advertising is probably the main way internet marketers earn money because if you have targeted people with a need to access your content then those people have value to other online stores/services. The most important point though is that you don’t get paid just because someone “views” your ads, you get paid when they convert into a sale or lead for that advertiser.
It’s the pay-for-performance part that weeds out all of the time-wasters when it comes to who has the right type of content and visitor. I’m still amazed when I see people buying 10,000 popup visitors from China and wondering why they aren’t making millions.
You’d also be surprised how many of your favorite online stores have affiliate programs, its big business, and everyone from Amazon to eBay is in on it and they’re desperate for more sales if you can deliver you get paid – it’s that simple.
This really depends on what specific type of internet marketing you are undertaking, the main method is building a website but it doesn’t have to be that, people are now using Twitter/youtube/Facebook to find the visitors they need but even so, having some sort of website as a “base” makes sense. So let’s say you do have a small website, what’s going to be on it?
In short its always going to be a combination of content you have created and advertising which is hopefully related to that content, please don’t make the mistake of thinking all types of advertising will make money if I see one more banner ad for “home loans” on a technology blog I’m going to freak out. It’s only related advertising that works which is why Google Adsense does so well,
you just stick the code on the page and Google picks the right type of advertising content for your website. The way I see it there are three main ways the modern internet marketer gets people to see his content
Earn money online from? Pay per click
This is where you pay per actual visitor based on that visitor’s circumstances, so who they are and what they are looking for. The two main places marketers are buying traffic from these days are Google Adwords and Facebook who also allow you to pay for ads at the side of their pages.
The problem with PPC though is that it can cost a lot to learn and especially so if you’re dealing in a competitive market. I was recently talking to a PPC guy on a big webmaster forum and he said unless you have about £3000 to spend learning PPC don’t even bother as you will burn out of cash before you learn anything.
The main benefit of PPC though seems to be that you can start getting traffic for targeted terms straight away, which means you’re learning from day one so it appeals to the impatient internet marketer the most.
Search engine optimization (SEO)
SEO is arguably much more difficult than PPC but it’s free which is a huge plus. Essentially it means getting your site listed at the top of Google or other search engines for keywords that people may be typing in. The problem is that Google doesn’t really say how it works so working out the signals that may result in lots of free traffic can involve quite a lot of trial and error.
There are many large communities (forums & blogs) dedicated to the SEO field and there’s plenty of discussion on what’s working and what’s not, however who you believe and who you ignore can be time-consuming/overwhelming, it’s a long and steep learning curve.
This is the new kid on the block and I should point out that social sites like Facebook, Twitter, and YouTube don’t deliver the same type of targeted traffic as the other two methods. But they make up for this by delivering in a much higher volume and at a cheaper rate too.
I talked in my last post about Viral marketing on YouTube and the principle is really the same for all social, create something that people want to share and then sneak in some advertising at the end. I’m not exaggerating when I say it’s possible to get millions of visitors overnight on social media, plus if you’re good at it you might even land yourself a real job with a top company as they all seem to be going mad for viral marketing these days (check out the Pepsi ad below).
So as is probably becoming clear to you there’s quite a lot to this internet marketing business, I’m 1000 words in and barely scratched the surface. Still, the basics for getting started are here and if you’re serious about earning money then you’re going to have to invest in learning a skill for the long term.
Pros: Very scalable – write more content and you make a more, huge demand
Cons: You won’t earn much in the beginning, time-consuming
I’ve spoken about this before on Earning money online but most people are unaware of it. One of the main building blocks of any website is content and with 1000s of new sites being created every day, there’s a huge demand for articles/blog posts and general text to go on these sites.
Some people may think “I’m not good at writing” but even so there is a demand for all levels of content and if you’re a native English speaker you will definitely get work. Content is priced per word and how much you earn will depend on your reputation and the quality you produce.
To start with you will probably write for 1p per word and you can get it up to 3 – 4p if you’re good, if you can get the work you could easily be making £20 – £30 a day. To get jobs you have 2 options, go to an agency like TextBroker who will get you writing jobs but take a cut or you can promote yourself on webmaster forums like DigitalPoint or Warrior forum to webmasters who need content.
Remember if you build up a reputation as a reliable writer then webmasters will keep coming back for more and you won’t have to bid/look for work.
Freelancing web design/seo/programming
Pros: Make much more money than surveys or article writing, skills that will last for years
Cons: Lots of competition, you need to have a real skill
I bet the title of this has already put some people off! It’s important to realize that there are many different levels of web design/programming/marketing and while all require you to have that skill (to some extent) often the skill isn’t a difficult one to learn. Since many businesses are outsourcing these kinds of tasks freelancing sites like elance,
freelancer and a fiver (all jobs are $5 lol) have sprung up which allow employers to post projects which freelancers then bid on. Now the main issue is do you have a skill that you can sell, and if not what would it take to learn one?
This is very difficult to say as I don’t know your circumstances but the best route would be to try out one of those “for dummies” books as I learned PHP in around a week with one (the basics). Also, remember the goal with this type of work is the same as the last example,
you want to build up a reputation with clients so that eventually they can give you steady work and you don’t have to bid on the freelance sites (they can be a pain).
Niche affiliate marketing
Pros: Unlimited earnings, your own boss, work on projects your interested in, no technical knowledge required
Cons: Some investment of time and money
I’ve saved the best until last (in my opinion) and it’s the one I’ve talked most about on this blog. In short affiliate marketing is the process of building small niche websites which are used to attract traffic (website visitors).
Because the website is geared around a specific subject the traffic is valuable to advertisers who will pay commission on the sales we generate for them. Ok so the above statement may be simplifying things a little as the main job is getting people to the site,
but the unique aspect of this system is that a successful website can be making you money even when you sleep. If you are interested in this method then I will be bringing out a new and improved ebook very soon which explains exactly how to build a website (with no technical knowledge) and get it earning money fast.
Ok so that’s 4 great ways anyone can make money from the internet in 2012, there’s something here for people of all skill levels, time and financial constraints. As with everything your results will depend on how much you’re prepared to put into any system, there’s a reason people filling out surveys are only getting 50p a time, anyone can do it. Until next time…
PS. If you’re looking for motivation check out the video below by Anthony Robbins, it’s about how Sylvester Stallone got the movie Rocky made, amazing stuff.
What are you going to build/create?
You can also look at affiliate programs where you partner with an online store that sells a product that your site’s audience will be interested in.
It could be anything, say you have a blog that talks about gaming laptops well if you then put up some ads for Alienware who make high-performance gaming laptops there will be a percentage of visitors who click through and buy. How many people buy and thus earn you a commission will depend on where you get your visitors.
Where do your visitors come from?
- So where do you go from here? Well, there are a few web marketing blogs that I follow regularly listed below, be warned though that like this site they won’t spell out any money-making “system” for you, it’s up to you to put the pieces together. Until next time…